1. Online Casino Marketing Services
2. Casino Promotion Ideas
3. Casino Marketing Strategy
4. Casino Marketing Conference

While there are different ways to promote an online casino, affiliate marketing has deserved its status of the most effective. Of course, SEO, PPC, media advertising, exhibitions and other offline activities should also be part of the bigger strategy (after all diversity always increases your chances of success) — but if we compare investments and outcome, affiliate marketing often wins the ROI competition. Let’s have a deeper insight into who affiliates are, what benefits they bring to an online gaming business, and how you can make the best use of affiliate partnerships.

The Ultimate Casino Marketing Guide. Convert online traffic to foot traffic by leveraging the power of SEO, SEM, Content, Google Maps and Conversion Funnels. In a world where over 80% of your customers search online and read reviews before making a decision, invisibility is a fate much worse than failure. Online Casino Marketing. Let us help you promote your online casino with the most effective tools available: social media marketing, SEO tools, loyalty programs, bonus systems, affiliate and content marketing, email newsletters, and more.

Who are affiliates?

Yes, online casinos are legal in the USA, and you can use Casino Marketing Presentation either domestic, regulated options or offshore Casino Marketing Presentation casinos that serve the American market. This latter option means that players who reside regions that have not yet legalized state-based online gambling can still legally play over. SEO Marketing For Casino Sites – SEO Experts. Choosing UK Online Casino Sites.

Affiliates are people who use their websites to bring traffic to your online casino. While for other industries it may differ, in online gaming affiliates are quite often players themselves. They usually have vast experience as online casino users and run blogs or do live streaming to share their gaming experience with other players. Sometimes casino affiliates have experience in online casino operation and know the other side of the business, too. In any case affiliates (or professional affiliate companies) are not strangers in the world of iGaming and know its ins and outs.

By providing truthful information on various online casinos available on the market and sharing gambling tips and tricks, affiliates gain trust among players and manage to attract a significant audience to their websites. With skillful SEO, link building, and use of online forums, they manage to achieve high rankings in search engines. Once that’s done, affiliate websites are ready for monetization: they start referring traffic to online casino operators.

What do they do to promote an online casino?

Affiliates deliver referral traffic to online casinos by placing links and banners on their own websites. Sometimes they use banners that call for direct action, e.g. to register or make a deposit in a particular casino. The important thing is that casino affiliates bring super relevant traffic with higher rates of conversion into depositing players.

Affiliate websites have one thing in common: they all contain really useful information, such as iGaming guides and online casino rankings, so they attract users who search for the best casino to play at and actually do play after following the link. However, they may differ in general approach. There are portal-like affiliate websites such as AskGamblers or LCB that target a wide audience and cover everything related to online gambling. Then there are more niche websites that specialize, for instance, in casinos licensed in the UK or Bitcoin-focused casinos — like BitcoinBuster or Bitcoin Chaser.

What do they get in return?

Affiliates get paid for the traffic they bring to casino websites. There are several different models of rewarding the affiliates.

1) Revenue-share.

With this model, affiliates get a percentage of the casino’s net revenue generated by referred players. Many affiliates prefer this model because it means long-time (often life-long) income. For operators it is also a good option because affiliates are motivated to bring quality players who would constantly generate revenue for the casino. The percentage that you pay to an affiliate varies. Most casino operators use an individual approach. Some appreciated and trusted partners get up to 50% commission with no negative carryover.

2) CPA (cost per action).

This is a model where a casino offers a fixed rate for every player. It can be a reward just for registration, but most often the player needs to deposit and/or wager a certain amount for the affiliate to be paid. Casino operators can be flexible about the rate, increasing it while the number of players referred by the affiliate grows.

3) Mixed models.

As already mentioned, casino operators often apply customized approaches to high-profile affiliates. For example, they can offer a combination of revenue share model and CPA, or even negotiate certain upfront payments together with long-term participation in the casino revenue. The more flexible you get in your relationship with the affiliates, the better network you will be able to grow and the more chances you will have to profit from these win-win partnerships.

Why is affiliate marketing effective?

There are several unarguable advantages that affiliate marketing has over other methods of online casino promotion:

Payment based on performance. It is always easier to pay for something that you already have rather than make an upfront investment without any guarantees on the result. Affiliate marketing is totally focused on performance and therefore guarantees high ROI. Even when the CPA or commission paid to an affiliate is high, you know that your revenue is higher. You get 100% relevant traffic that is converted into real sales.

Measurable progress. “When I’m investing a significant amount into certain marketing activities, how do I know which one is effective?” You can build a posh stand and bring half of your company to a gaming conference or you can buy heaps of advertising articles in the media, but how do you know exactly how many players come to your casino as a result? With affiliate marketing, you can calculate and compare the amount invested and the amount earned up to a single cent, thus getting a clear picture of your returns.

Simple tracking. If you are using an effective affiliate system (online casino software usually has an affiliate module that facilitates easy management of their affiliate programs), it allows evaluating the performance of different affiliates. You can even see how your casino is doing on different affiliate websites. You can use this info for a better analysis of what ads and banners work best for you and adjust your affiliate program accordingly.

Reputation and online presence. Since successful affiliates usually have a good reputation in the world of iGaming, being advertised on their websites adds to your casino fame and credibility. It helps to strengthen the brand and make a long-lasting impression on the people in your industry.

How to meet the right affiliates?

There are several ways of making long-lasting partnerships with affiliates.

Place information about your affiliate program in media resources devoted to iGaming. There are those which make listings of the most lucrative affiliate offerings, so try to advertise your affiliate program and make it attractive to prospective affiliates.

Visit specialized exhibitions and affiliate conferences. There are several affiliate conferences going in different parts of the world throughout the year, the most famous ones taking place in London, Berlin, Amsterdam, Malta. Affiliates visit these conferences to share their experience, learn news on the iGaming legislation, acquire knowledge on new techniques in their business, but also to make new deals with casino operators. That’s your chance.

Word of mouth. The more people you know in the industry, the easier it is to expand your affiliate network.

How to find the right affiliate marketing platform?

Having a solid technological solution is important for effective affiliate marketing. The affiliate software should be convenient and clear not only for the operator but also for the affiliates. There are several stand-alone software solutions for affiliate marketing on the market that can be integrated into the online casino software that you are using. It is also possible to develop your own system according to your specific needs.

Perhaps the most viable option, though, is to choose an affiliate marketing platform that meets industry standards and corresponds to your needs. Companies that provide online casino software usually build flexible and easy-to-use affiliate systems taking into account their clients’ expertise and preferences. They are motivated to provide an effective tool within their platforms that helps operators achieve maximum results with their affiliate marketing strategies.

All in all, think about marketing already when choosing a gaming platform, and make sure you have your software provider on your side. Online gambling is quite a peculiar industry that heavily depends on a variety of external factors, such as government regulation, banking, and financial issues — that’s why finding an effective marketing strategy is not as evident here as in many other business domains. With many traditional means of promotion being unavailable due to legislation constraints, affiliate marketing has proved one of the most reliable and transparent methods to push your iGaming website to the top and boost your profits.

I’ve said it on many occasions, one of my favorite things to talk about is strategy, specifically marketing strategy. A solid strategy unveils a path to success because it identifies where you want to end up. It differs from your marketing plan, which is the collection of steps you’ll take on the path and the tools you’ll need to get further.

You may (or may not) know that most of my work history has been in the casino industry. It has been a career that has allowed me to grow in my skills as a marketer. And though I work in other industries now, I often rely on the lessons learned “taking a gamble.” There are five casino marketing strategies any business, large or small, can adopt.

Winning Casino Marketing Strategy: Database Marketing

Like any other businesses, casinos compete for the disposable dollars of adults, specifically disposable dollars that adults may choose to use for entertainment. Casino marketers are asking for a not-so-insignificant part of that entertainment budget. While a trip to the movies with popcorn and soda could easily top $50 for two people, casinos are looking for that spend from one adult. So, how they identify a target is worth a look. In my opinion, few companies leverage a database quite like a casino. They have been collecting information about customers for years and are now able to leverage that information to determine who the most valuable customers are today and will be tomorrow. They have learned to understand the triggers that drive visits during targeted times. And, given the explosion of technology, they continue to use snail mail in successful ways. You can do this too! CRM and sales tools about from free starters great for small businesses to rock star business intelligence tools.

Online Casino Marketing Services

Winning Casino Marketing Strategy: Personalization

You’ve seen the movies. You’ve seen HIM. He’s the slick smooth-talking casino host. Wrong! Let’s bring that time machine back to the present. Today’s casino host is part salesperson, part customer service representative. The primary functions of the casino host are to create experiences for high-worth customers by providing the complimentary perks that make their visit truly personal. At the core of this function is the understanding that casino customers – indeed all of us – want the businesses we patronize to know who we are and what we like. Years ago, I dropped a dress off at my usual dry cleaner. I walked in and place my dress on the counter as usual. The young lady behind the counter greeted me and proceeded to complete my ticket and let me know when my dress would be ready. Notice anything? She didn’t ask for my name. She knew it even though I barely stopped there every one or two months. To this day, that little moment is still memorable. Jim White is chief culture and experience officer for Ignite Medical Resorts. As one of the most innovative providers of post-acute care, Ignite looked to him to create an environment that would differentiate them. Sure. “In the Medical Resort model that we have created, a personalized experience is truly the only way to differentiate yourself from all the other businesses that do what we do. It’s all the little extra touches – in addition to the excellent clinical care we provide, that causes more people to recommend us and make us their provider of choice.”

Winning Casino Marketing Strategy: A Chance to Win

Ever wonder what makes people buy lottery tickets when the odds are stacked against them? Psychologists will tell you that our brains can’t really compute probabilities that are that high. They might also argue we mere humans fall into a trap of “near miss”, in other words, “If I was that close this time, I could be the winner next time.” But what about freebies? When 7-Eleven gives away free Slurpees, people line up by the hundreds and thousands. Whether it be free or a gamble, people want a chance to win something. Casinos understand this and build calendars of events that use drawings, free spins, and tournaments to create multiple chances to win.

Winning Casino Marketing Strategy: Value

Casino Promotion Ideas

Anyone with a dollar to spend wants to feel they are getting something of value for that dollar. Casinos understand pricing and value like few other businesses. Thousands of focus groups have repeated the same feeling. Gamblers know the odds of winning are not in their favor, but they want to be able to play a sufficient amount of time with the budget they have. That’s how they interpret value on the casino floor. Additionally, casinos price certain food venues to appeal to that need for value. Value is not a dollar amount, it is the relationship to your customer’s wallet. So, as you look at your offerings and customer experience, think about those moments you add value and where you take it away. Sometimes, something as easy as using a POS system that easily emails a receipt can add value to a checkout.

Winning Casino Marketing Strategy: Community

Casino Marketing Strategy

Let’s be honest, when casinos came to the area, many looked forward to the fun and excitement. Few really believed the operations would enhance the community. At the last company I worked for, employees performed over 14,000 hours of community service in only one year. Perform a simple search on the American Gaming Association site and you’ll see an example on top of an example of how the communities were enriched by the hard work of casino employees. And, yes, I am aware that some people are unable (through their own control or forces beyond their control) to game responsibly, but this story is about being a part of the community and encouraging your employees to use their time (and perhaps a day or two of yours) to be a part of this beautiful city and the surrounding parishes. Get involved. There are too many needs and I bet given the opportunity, your employees would love to get involved.

Casino Marketing Conference

As a marketer, I constantly look to all industries for examples of best practices. These are the five casino marketing strategies that can easily be adopted by you.